The medium it's NOT the message, not anymore!

"The medium is the message”, McLuhan….

..but, I’m more and more persuaded that it’s an obsolete sentence…

McLuhan definition was related to Broadcasting Media Era, where TV or Radio was not so easy accessible to the crowd.

Now, we’re on the socialmedia-era of the Web, everyone can publish himself!

We’re on User Generated Content era, now the Message it’s more important than the Medium.

On Web 2.0 The medium it’s NOT the message